Reviewing your company’s organisational design

  1. Customer squads — you arrange the organization around serving each respective customer segment (e.g. Enterprise, SME, Micro) and each segment has their own full-function set of resources: Marketing, Tech, Design, Customer service…
  2. Functional lines — the business shares it’s customers collectively and divides itself into departments: Marketing, Tech, Sales…
  3. Business units — Everything runs from a P&L and resources align who can afford them, each business unit as a managing director and whoever has the biggest budget gets most of the people
  1. In SF engineers HATE specs and expect to produce at least 50% of the requirements/product, they get heavily involved and the entire team all sweat it out together end to end. Coding is <50% of an engineers time
  2. In most of the EU, engineers prefer clear strict definitions of their work, a cultural hangover from our being great builders of more traditional institutions. In this case, the goal is instead to have great comms open between product and engineering to make sure that those unanswered questions which surface during the work don’t get forgotten, nor the work misunderstood

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