How to find and solve a product problem: Part 1 — Planning

Meet Halo — A social network for locals

Step 1— Problem hypothesis formation that focuses on the jobs that create ‘utility.’

If we didn’t know, then it’s a case of building five potentials and having a go to see how each reacts; this is how I’d recommend finding your early adopters at the idea stage.

Step 2 - Finding the right questions

When coaching people how to create these conversations I always point to Rob Fitz’s Deck on how to talk to customers.

Step 3 — Running interviews, gathering insights and (in)validating jobs

For Halo specifically, this means we’re looking for a job that 4 out of 5 people want to hire a product for that enables a better experience of local areas.



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