Being hired as an assistant is about conveying strength and sensitivity

I just received this request on LinkedIn:

Hi James, Thanks for connecting, Just reaching out as the world starts to normalise though the current climate remains uncertain as you might need some administrative support. I have taken the plunge and set up my own Executive/personal Assistant company!

It’s a lovely outbound but doesn’t feel very personalised for someone who is asking to be there in every intimate professional moment. I’ve had many of these requests and I’m sure several will be outstanding people, so I wanted to offer a little insight into how a recipient might be more receptive:

Can we make this more compelling?

My suggestion would be to ask not for work or offer a bland service but to instead notate the stories of their efforts, the relatable jobs to be done.

  1. When 200 emails come in a day I can handle about 170 of these, draft 20 replies for the others for review and be sure that the top 10 on each day are with you the moment they arrive :)

Professional services are a pure empathy market

Outsourcing responsibility is about trust, everyone needs help but only those that can convey ‘how’ that can be done well and with empathy stand a chance. I hope in some small way this helps position what an EA can say to make an impact, so many people out there need your help right now.

Digital and product thinking

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store